Learning is an integral in any profession and especially in sales. Although all the functions of a business are extremely crucial, any business's most important function is selling. Even if all other things are in order, without sales there are no chances of profits. A Sale is the result that can be achieved only if every other function is carried out in a proper way. But performing other functions properly doesn't guarantee sales. Selling is an art in itself and in my opinion, 'You Can Sell' is one of the best book to read if you want to master this art. It is a complete guidebook to success in sales.
The book is a compilation of almost all the principles of selling. But keep in mind that it does not teach any techniques or tricks to fool the customer and make the sale. If you understand and execute the principles properly then there is no need of such cheap tricks to make a sale given that the other functions of the business are performed appropriately.
In short, this is a must read book for every independent salesman and also every business owner must ensure that it's principles are taught to their every employee working in the sales department.
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